Happy Easter, fellow business owners! It's that time of year again when the Easter bunny hops around delivering delicious chocolate eggs and we all indulge in tasty hot cross buns. But Easter isn't just about indulging in sweet treats, it's also an eggs-cellent opportunity (pun very much intended) opportunity for businesses to promote themselves and boost sales.
Whether you're running an online store, brick-and-mortar shop, or a service-based business, there are different out of the box ideas for marketing your business during Easter that can help you stand out from the competition.
If you're looking for innovative and creative ways to promote your business during Easter, then you're in the right place! In this blog post, we'll explore some fun ways to market your business during the Easter season.
We'll cover everything from social media marketing to local collaborations and corporate gift cards promotions. So, let's hop to it and explore some creative ways to get your business noticed, increase your sales and acquire customers.
How to Promote Your Business Locally During Easter?
One of the best ways to promote your business during any season, not just Easter, is to create local connections. Reach out to your local community and find ways to collaborate.
For example, you could organise an Easter egg hunt in your local park and offer discounts or gift cards to the winners. This way, you can connect with potential customers and increase brand awareness.
You could also participate in local Easter events. Many towns, cities and even your local shopping centre would likely throw an Easter fair or parade. These events are perfect opportunities for you to showcase your products or services to a whole audience of new potential customers.
You could set up a stall and offer Easter-themed products or hand out Easter-themed Australian gift cards to people who interact with your stall by entering a giveaway or purchasing your products.
Another way to promote your business during Easter is through local collaborations. Reach out to other businesses in your community and find ways to work together.
For example, you could partner with a local florist to offer Easter-themed gift bundles or team up with a bakery or cafe to create an Easter-themed menu. If your business is centred around offering a digital offering or service, you can easily reward your loyal customers with Australian gift cards online as opposed to physical cards.
To learn more about our gifting ideas, click here! Eco-Friendly Gift Ideas for the Environmentally Conscious
Innovative Marketing Idea Examples
To stand out from the crowd and get your business noticed, you need to think outside the box. Here are some innovative promotional ideas you can use to promote your business during Easter:
1. Host an Easter-themed photo contest: Encourage your customers to submit Easter-themed photos that relate to your brand or products. The best photo wins a prize or gift card.
2. Create an Easter-themed video: Use your creativity and produce a video that showcases your products or services in an Easter-themed way. Share it on social media and encourage your followers to share it too.
3. Offer Easter-themed packages: Create special packages or bundles that are Easter-themed. For example, a spa could offer an "Easter Pamper Package," which includes a facial, massage, and a gift card.
The possibilities are endless! You can be as creative as possible. For example, you could create an Easter egg scavenger hunt in your store or offer a discount to customers who wear an Easter-themed accessory. These types of promotions are fun and engaging, and they encourage customers to interact with your business in a unique way.
Cheap Ways to Promote Your Business During Easter
You don't need a massive budget to promote your business during Easter. Here are some cost-effective ways to promote your business:
1. Social media: Social media is an excellent platform to promote your business for free. Create Easter-themed graphics and share them on your social media pages. You could also run a social media contest and offer online gift cards as prizes.
2. Easter email marketing: Send an Easter-themed email to your customers, offering discounts or special promotions. Make sure the email is eye-catching and includes a call-to-action. You can even include a hidden Easter egg (pun, once again, very much intended and hopefully appreciated) that once found, rewards the user with an electronic gift card as a prize!
3. Easter-themed blog post: Write a blog post about Easter and how your products or services relate to the holiday. Share the blog post on social media and in your email newsletter.
Creative Ways to Promote Your Business on Social Media
Besides being affordable, social media marketing is a tried-and-true method of promoting your business, especially during a seasonal period like Easter. Instagram, Facebook (Meta), TikTok, LinkedIn and Twitter are all popular, excellent platforms to connect with your existing customer base, reach out to potential customers and increase your brand awareness.
Here are some creative ways to promote your business through social media:
1. Easter-themed video content: These days, all-knowing social media algorithms typically favours video content. Gone are the days of needing to understand the complexities of Adobe Premiere Pro as we enter a new age of easy-to-use video content creation platforms and apps such as Mojo, Capcut and even Canva, to name a few.
All you need is your phone to capture great quality social media video content, throw it in the app to edit and there you go–ready to post on your preferred social platform!
2. Run a social media contest: Encourage your followers to participate in a social media contest by voting on a poll. An idea could be: “Vote for your favourite Easter chocolate”. Another mechanism could be commenting on a post. You can offer discounts or send gift cards online as prizes for these lucky winners.
3. Easter-themed hashtags: Don’t neglect the use of hashtags! Be wary of not spamming the post with over 30 hashtags. However you may use relevant Easter-themed hashtags and keywords on your social media posts to increase visibility. For example, #EasterPromotions or #EasterSales.
Fun and Thoughtful Ways to Promote Your Business During Easter
Promoting your business during Easter doesn't have to be boring. Here are some fun ways to promote your business:
1. Easter egg hunt: Organise an Easter egg hunt at your business location and offer gift cards or discounts to the winners.
2. Easter bunny appearance: Hire someone to dress up as the Easter bunny and have them visit your store or business location. Customers love taking photos with the Easter bunny, and it's a fun way to attract families to your business.
3. Collaborate with influencers: Partner with social media influencers in your industry to promote your Easter-themed products or services. They can share your products with their followers, increasing your brand awareness and potential sales.
4. Easter charity drive: Organise a charity drive for a local organisation or cause. For example, you could donate a portion of your sales during the Easter season to a local food bank or animal shelter. This shows customers that you care about your community and encourages them to support your business.
5. Easter-themed window displays: Create an Easter-themed window display to attract customers to your store. Use bright colours, Easter eggs, and bunny decorations to catch their attention.
Easter Gift Cards
If you're looking for inexpensive and easy ways to promote your business during Easter, gift cards are an excellent option. Gift cards are a convenient and flexible way to promote your products or services, and they're a popular choice for gift-giving during the Easter season. As listed on this article, digital gift cards in Australia have a range of different use cases, from prizes for contests or incentives for referrals.
We know that holiday seasons are a busy time for any business! That’s why we highly recommend you buy gift cards online from a gift card shop. When you purchase gift cards online you can save yourself the hassle of popping into the shops, mailing out the gift cards and hoping it doesn’t get lost in the mail.
Corporate Services Gift Cards for Easter
Corporate gift cards are a fantastic way to show your employees, customers, or partners that you appreciate them. Not only do they make great gifts, but they also promote your brand and encourage repeat business. So, where can you get your hands on the best corporate gift cards? Look no further than GIFTA gift cards.
All your favourite brands in one place, including but not limited to UberEats, IKEA and Amazon corporate gift cards which are the perfect gift for any occasion. Plus, they're easy to purchase and can be sent via email.
But what if you want to add a personal touch to your gift cards? That's where corporate branded gift cards come in. Custom corporate gift cards are a great way to showcase your brand while providing a practical gift. You can choose from a range of designs and add your company's logo, making them a memorable and unique gift.
If you're looking for some inspiration for corporate gift card ideas, why not create a themed gift card? For example, if your business is a coffee shop, you could create a gift card that features an Easter bunny enjoying a cup of coffee. Or if you're a retailer, you could create a gift card that features an Easter egg hunt theme. The possibilities are endless!
Of course, not everyone wants a physical gift card these days. That's where corporate e gift cards come in. E gift cards are a great option for those who prefer to shop online, and they're also more environmentally friendly than physical gift cards. Plus, they're easy to send and can be redeemed online, making them a convenient option for your customers.
Looking for corporate gift cards in Australia?
The good news is, there are plenty of options available if you’re on the hunt to buy corporate gift cards. You can purchase corporate gift cards online from major retailers such as Myer and David Jones, or you can opt for corporate prepaid cards such as corporate visa gift cards.
For the true ultimate choice though, GIFTA offers your very own branded gift cards for corporates that can be swapped for hundreds of all the best brands. These are a great option if you want to give your employees or customers the freedom to choose what they spend their gift card on.
Promoting your business during the Easter season can help you connect with potential customers and increase your revenue. By using creative ways to promote a product or service, you can stand out from the competition and get your business noticed.
Whether you choose to focus on social media marketing, local collaborations, gift cards, or innovative promotions, the key is to think outside the box and have fun with your marketing efforts. We hope these tips have inspired you to get creative and make the most of the Easter season.